Leave a comment

Bright & Rising Stars

Reze Bonna – Iconic Photographer extraordinaire

rezez

With an unbeatable roster of clients ranging from Bill Clinton to Roberto Cavalli, as well as most of Nigeria’s celebrities, Chimdi (a.k.a. Reze Bonna) is a trained architect, world-renowned photographer and celebrated music producer/rep. With his fashion/ architectural photography outfit operating out of South Africa and Victoria Island Lagos, he has rapidly risen to become a key force to reckon with in the fashion industry in both Nigeria and South Africa. He has a gift of finding beauty in everyone, and a persona that easily puts his subjects at ease.

re

A stickler for hard work, he doesn’t believe any picture should be taken the same way twice, and also specializes in rare forms of art as bodypainting, underwater photography, body-twists and mind-bending art. His training in Architecture, also helps him see people from different angles. He shoots in different parts of the world, covers Fashion Weeks on all continent and exhibits his amazing photos in esteemed magazines including Vogue Italia and a plethora of others.

reze2

He is a founding member of the group REZolution which is a collective of creative photographers, and a member of the Camera Club of Johannesburg, and the Professional Photographers of America. Client Roster includes: D’Banj, Don Jazzy and the Mavin clan, Tuface Idibia, Elite Models, Vogue Models, Kirk Franklin, Dr.Sid, governors, senators and Nigeria’s elite.

Follow Reze on Facebook  ===============================================================================

Uche Okonkwo, Nigerian – Parisian queen of Luxury

March 10, 2010

Shot-1a
Uche Okonkwo speaks on Fashion Branding
Celebrities are used in advertisements as a means of convincing consumers of a brand’s credibility, something that sets them apart from all of the other brands whose ads they are bombarded with from day to day.

From luxury apparel to your child’s box of Wheatie’s, celebrities have proved invaluable to brands. In the last ten years alone, the number of celebrity advertisements has doubled – 1 in 4 advertisements now features a celebrity, compared to one in 8 in 1995.

But who should the celebrities be and what are the rules regarding the endorsement? Uche Okonkwo from brandchannel.com has put together a convenient list of how-to’s when it comes to selecting that special someone to represent your brand. To begin with, Okonkwo’s list of why celebrities are important to brands:

  1. Celebrity endorsement is a great brand awareness creation tool for new luxury brands.
  2. Endorsement by celebrities helps to position and re-position existing brands.
  3. Celebrities contribute to sustaining a brand’s aura.
  4. Celebrities are used to revive and revitalize staid brands.
  5. Celebrities generate extensive PR leverage and opportunities for brands.
  6. Celebrities are used to create global brand awareness.
  7. Celebrities promote a brand’s products and appeal.

Whether through print, television, product placement, or photographs of paid or unpaid celebrities with a product – Okonkwo has a few rules for what makes a great representative for a brand.

UcheOkonkwo
Rule One: Credibility This means that he/she must have a high level of expertise and talent in their field. These merits bring value to the brand and indicate the intent of the brand in being associated with the very best. Rule Two: Global Appeal This means that the celebrity must not only be known worldwide but must be well liked by the majority of the people in the consumer and fashion society. Rule Three: Personality The celebrity’s personality must match the brand’s personality. The personality of the celebrity should also reflect a positive brand image rather than a negative one. Rule Four: Uniform Power The celebrity must not overshadow the brand. This is particularly important for new and up and coming luxury brands. Rule Five: Constancy The celebrity must have constancy and lasting appeal. This means that the celebrity should have sustainability and the knack to maintain their image and career accordingly. Okonkwo insists that although difficult to measure initially, getting a good celebrity endorsement for your brand will provide brand loyalty benefits that will echo for the long term.
Read more of Okonkwo’s tips at brandchannel.com Watch Uche here
===============================================================================
 

Ugo – Fashion Icon, Editor & Stylist to the Stars

Ugo Mozie (born November 16, 1991), is a fashion stylist and creative director of Nigerian descent. Known mainly for his work with Sex and the City 2, his work includes television programs such as Dateline NBC, 51st Grammy Awards, Diddy – Dirty Money, and at the Tribeca Film Festival. He is currently the fashion editor at large at 360 magazine, the New York fashion editor of Ghubar magazine, and fashion contributor at WAD magazine in Paris.

ug

Mozie was born in Enugu, Nigeria, and moved to Los Angeles, California with his family at the age of three. He attended William Green Elementary School in Lawndale, California. He got his first insight into entertainment in 2004, when he attended and graduated from Barbizon School of Acting and Modeling. With the help of Jay-Z, he got his first job with an urban modeling tour in 2005 with designers such as Sean John and G-Unit Clothing Company. After graduating from Dulles High School in December 2008, he moved to New York City the following year. In February 2010, during New York Fashion Week, Mozie launched the fashion line Aston Mozie with design partner, Quinn Aston. Shortly after, he ventured into fashion styling. He has worked with Beyoncé Knowles, Kelly Rowland, Kelis, Lil B, Dawn Richard, Aubrey O’Day, Chris Brown, Larry King and Omarion, plus on Elle, Nylon, Vibe, XXL, and Paper magazines.

– Main content culled from wikipedia.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: